Language: English
Self-Paced
Lifetime Access
38 Course Videos Certificate:YesDuration: 4 hours
Regular Material Updates
Start Free, Get Immediate Benefits
Start Free, Get Immediate Benefits
Description
Coffee Shop Marketing Course for Café Owners — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 38 self-paced online lessons, one-time payment of $89, lifetime access, certificate on completion. 6 of the lessons are free to watch before you buy, no sign-up needed.
Who it is for: Coffee shop and café owners who need regulars, not just passers-by.
What you will be able to do afterwards: Increase how often regulars visit, make your shop visible locally, and use social media in the little time you actually have.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
A café lives on frequency. Every lesson here is judged by one question: does it bring the same people back more often?
Course videos: 38 lessons
6 of them are free to watch, no signup needed. Look for Watch free.
Course Videos
Curriculum
1 Section
38 Lessons
Lifetime
Expand all sectionsCollapse all sections
Espresso Yourself: Marketing for Coffee Entrepreneurs
Discover the keys to effective coffee shop marketing with our in-depth Marketing Course for Coffee Shops. Tailored specifically for coffee shop owners, food and beverage professionals, and coffee enthusiasts, this course provides the insights and strategies you need to build a loyal customer base, stand out from the competition, and grow your coffee shop’s presence in the local market.
Course Overview: The Ultimate Marketing Guide for Coffee Shops
The coffee shop industry is a highly competitive landscape, but with the right marketing tools, your coffee business can thrive. This Coffee Shop Marketing Course covers everything from understanding consumer trends in the coffee market to implementing effective marketing channels and tactics that resonate with coffee lovers. Whether you’re an established coffee shop owner or aspiring entrepreneur, this course is designed to equip you with practical strategies for attracting and retaining customers.
We’ll begin by diving into the unique characteristics of the coffee market, including customer preferences and industry trends. You’ll gain a foundational understanding of market segmentation, target audience identification, and customer personas, allowing you to tailor your marketing efforts for maximum impact. You’ll also learn to build a strong value proposition, create a distinctive brand identity, and position your coffee shop to capture the attention of your ideal customers.
Who Should Take This Marketing Course for Coffee Shops?
This course is ideal for:
Coffee Shop Owners and Managers: Gain actionable insights into effective marketing strategies to enhance customer loyalty and drive revenue.
Food and Beverage Professionals: Expand your skill set to include industry-specific marketing tactics that apply directly to coffee shops.
Coffee Enthusiasts and Aspiring Entrepreneurs: Develop the expertise needed to start and market a successful coffee shop, creating a foundation for future growth.
Why Choose Our Coffee Shop Marketing Course?
By the end of this course, you’ll be equipped with a deep understanding of marketing fundamentals tailored specifically for the coffee shop industry. You’ll possess the skills and confidence to attract customers, improve customer loyalty, and optimize your marketing efforts. With actionable strategies at your fingertips, you’ll be ready to take your coffee shop business to new heights in a competitive market.
Coffee shops, cafés and roasters: how this course applies to yours
A café lives on frequency: the same people, more often. The course follows coffee businesses through short stories (a shop that never did market research, a café lost in the crowd, a shop without seasonal offers) and turns each one into a routine you can run in the little time you have.
Independent coffee shops
Start with the customer retention and customer relationship management lessons, which cover loyalty programs, personalized offers and the experience that brings regulars back. Our free article on a coffee shop loyalty program customers actually use goes well with them.
Cafés with food and bakery-cafés
The seasonal and limited edition offerings lesson and the community engagement and events lesson (tastings, workshops, local events) give people a reason to visit outside their usual routine, and local partnerships covers working with nearby businesses and artists.
Specialty coffee shops and roaster-cafés
If quality and origin are your story, the content marketing lesson covers brewing techniques and bean origins as content, and the sustainability and ethical practices lesson covers communicating fair trade and sustainable sourcing honestly.
Cafés adding ordering or delivery
The mobile and online ordering lesson covers apps, ordering platforms and delivery as a way to reach customers who do not walk past your door.
What you will have finished by the end
A defined picture of your regulars and the customers you want to turn into regulars
A loyalty and retention routine that fits a small team
A calendar of seasonal offers and community events
A social media plan built around your shop’s real strengths
A simple way to see which promotions bring people back
When this is not the right course
This is a marketing course, not a barista or coffee-quality course, and the certificate of completion is not an industry accreditation. For free ideas first, read our coffee shop marketing ideas.
About the instructor
Kamran Taghiyev
Founder & instructor, Easy Marketing School
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: A café lives on frequency. Every lesson here is judged by one question: does it bring the same people back more often?
Questions about the Coffee Shop Marketing Course for Café Owners
Who teaches this coffee shop marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this coffee shop marketing course online and self-paced?
Yes. It is a fully online, self-paced coffee shop marketing course: 38 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the coffee shop marketing course cost?
A one-time payment of $89 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a coffee shop marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 38 lessons, and you can add it to LinkedIn or your CV.
Who is this coffee shop marketing course for?
Coffee shop and café owners who need regulars, not just passers-by. In short: coffee shops and cafés. After the course you should be able to increase how often regulars visit, make your shop visible locally, and use social media in the little time you actually have.
Can I take this coffee shop marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
Can I watch a lesson of this coffee shop marketing course before I buy?
Yes — 6 of the 38 lessons are free to watch without signing up, starting with "Introduction to Coffee Shop Marketing Fundamentals". They are marked "Watch free" in the course videos list on this page.
Enroll nowOne-time payment, lifetime access, certificate of completion. Watch 6 lessons free before you enrol.
Finished the course? Put it on your CV
Completing Coffee Shop Marketing Course for Café Owners earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
Build an ATS-friendly CV — clean structure and standard headings, so the scan does not drop you.
