An Instagram bio for business that turns visitors into customers
Paste your current bio and tell us about your business. You get an honest score, 3 optimized bios under 150 characters — the keywords people search, your value, one clear call to action and a link line — and a short lesson on why every change works.
One free bio review per account. You see it on screen and get the link by e-mail.
What an optimized business bio looks like
An example for a neighbourhood café. Your bios are written from your own answers.
Create your free account to improve your bio
The bio optimizer is free. Your Easy Marketing School account keeps the result saved, and you can watch the free lessons of every course.
Tell us about your business
Takes about a minute. The more specific you are, the better your bios.
You already improved your bio
Each account gets one free bio review. Yours is saved here:
Open my biosYour bios are being written…
This usually takes about a minute. You can keep this page open — we also e-mail you the link.
The bios could not be finished
Something went wrong on our side. This attempt does not count — please try again.
What your bio review includes
An honest score of your bio
A score out of 10 for clarity, search, proof and call to action, with the concrete problems that cost you customers.
3 business bios under 150 characters
Three different angles, each with a searchable name field, a value line, proof, one call to action and a link line.
The marketing lesson behind each change
Why each line works and which keywords customers really search — so you can write the next bio yourself.
How the bio optimizer works
Create a free account
Sign up in a minute. Your result stays saved in your account.
Paste your bio
Add your sector, city, what you sell and the one action visitors should take.
Get your new bio
In about a minute: the review and 3 bios on screen, and the link by e-mail.
Frequently asked questions
What should a business put in its Instagram bio?
One line that says what you do and for whom, one reason to trust you, one clear call to action and a line that points to your link. Put your main keyword into the name field, because Instagram search reads the name and the username, not the bio text.
How long can an Instagram bio be?
Up to 150 characters, including line breaks and emoji. Every version we write stays under that limit, and we show the character count.
Is the bio optimizer really free?
Yes. It costs nothing and needs no card. You only create a free Easy Marketing School account, which also lets you watch the free lessons of our courses.
Where can I learn more about Instagram marketing?
Our Social Media Marketing Course teaches small-business owners how to build a profile that sells, plan content and grow with Instagram, step by step. Its first lessons are free.
Want to learn social media marketing properly?
Our Social Media Marketing Course shows small-business owners step by step how to build a profile that sells, plan content and turn followers into customers. The first lessons are free to watch.