B2B Marketing Course: Strategy, Channels and Lead Generation
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B2B Marketing Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 8 self-paced online lessons, one-time payment of $29, lifetime access, certificate on completion, 14-day money-back guarantee.
Who it is for: Companies that sell to other businesses and need a marketing approach for long sales cycles and several decision-makers.
What you will be able to do afterwards: Position for a professional buyer, build a lead pipeline, and align marketing with sales.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
A compact introduction to how B2B differs — the essentials, without the enterprise jargon.
Course videos: 8 lessons
2 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 8 Lessons
- Lifetime
- Mastering B2B Marketing: Strategies, Channels, and Insights8
- 1.1Essential Channels for Business-to-Business Marketing6 MinutesWatch free
- 1.2B2B marketing strategies: 9 B2B marketing strategies9 MinutesWatch free
- 1.3How does B2B marketing work?2 Minutes
- 1.4The most costly B2B mistakes2 Minutes
- 1.5Purchasing difference between B2C and B2B2 Minutes
- 1.6B2B business models and examples5 Minutes
- 1.7Do you really need a B2B marketing strategy?2 Minutes
- 1.8What are B2B and B2C marketing?6 Minutes
Our B2B marketing course is crafted to provide you with the skills and knowledge to excel in the business-to-business (B2B) marketing arena. In this course, you’ll learn what makes B2B marketing unique, how to establish a strong brand in the business world, and how to create campaigns that resonate with professional audiences.
This B2B marketing course is ideal for marketing professionals, business owners, and aspiring marketers who want to deepen their expertise and drive growth in the B2B sector. Whether you’re new to B2B or looking to enhance your strategies, this course will guide you through the fundamentals and advanced concepts of B2B marketing with a practical, results-oriented approach.
What is B2B Marketing? Understanding the Basics
Before diving into specific tactics, we’ll explore B2B marketing vs. B2C marketing to clarify the distinctions. B2B marketing focuses on targeting other businesses rather than individual consumers. This involves understanding the unique needs of business clients, who are typically driven by logical, return-on-investment-focused decision-making. This course will help you grasp the B2B marketing definition and why it requires a specialized approach compared to B2C marketing.
Why Enroll in This B2B Marketing Course?
Our B2B marketing course is designed to be both comprehensive and practical. You’ll gain actionable insights into various B2B marketing strategies, including building a B2B marketing funnel, using automation tools to streamline operations, and crafting B2B marketing emails that resonate with clients. Additionally, you’ll explore real-world examples of B2B marketing to see successful strategies in action, giving you a clear roadmap for applying these techniques to your own marketing efforts.
Who this B2B marketing course is for
This is a compact introduction: eight lessons on how selling to businesses differs from selling to consumers, the channels that work in B2B, nine B2B marketing strategies, common business models, and the costliest mistakes. It is meant for people who need the essentials quickly, not for experienced B2B marketers.
Small B2B companies without a marketing team
If the founder or a salesperson does the marketing, the lessons on how B2B marketing works, the purchasing difference between B2C and B2B and the most costly B2B mistakes give you a working frame before you spend on ads or agencies. Our free article on B2B marketing strategy for small companies goes with it.
Consumer marketers moving into B2B
If you know B2C and have just joined a company that sells to businesses, the course explains what changes: longer sales cycles, several decision-makers, and channels chosen for reach into a buying committee rather than for mass reach.
Service firms selling to other businesses
Agencies, consultancies and professional-service firms can use the essential channels and B2B marketing strategies lessons to choose where to focus. See also B2B lead-generation channels for small teams.
When this is not the right course
If you already run B2B campaigns, account-based marketing or a full demand-generation program, this course will be too basic. For deeper options, including university programs, compare them in our guide to the best B2B marketing courses online. If your B2B business is in IT, our marketing course for IT services goes further.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: A compact introduction to how B2B differs — the essentials, without the enterprise jargon.
LinkedIn →About Easy Marketing School →Questions about the B2B Marketing Course
Who teaches this B2B marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this B2B marketing course online and self-paced?
Yes. It is a fully online, self-paced B2B marketing course: 8 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the B2B marketing course cost?
A one-time payment of $29 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a B2B marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 8 lessons, and you can add it to LinkedIn or your CV.
Who is this B2B marketing course for?
Companies that sell to other businesses and need a marketing approach for long sales cycles and several decision-makers. In short: companies selling to other businesses. After the course you should be able to position for a professional buyer, build a lead pipeline, and align marketing with sales.
Can I take this B2B marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing B2B Marketing Course: Strategy, Channels and Lead Generation earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
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- Translate your CV — 50+ languages, if you are applying abroad.