Brand Strategy Course: Essentials of Building a Strong Brand
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Brand Strategy Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 15 self-paced online lessons, one-time payment of $28, lifetime access, certificate on completion, 14-day money-back guarantee.
Who it is for: Business owners and marketers who need a brand people remember and can explain in one sentence.
What you will be able to do afterwards: Define positioning, brand voice and identity, and apply them consistently across your channels.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
Branding for small businesses is about clarity, not logos — that is the thread of this course.
Course videos: 15 lessons
3 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 15 Lessons
- Lifetime
- Essentials of Branding: Building Strong Brands for Success15
- 1.1Branding: How to create a brand in 6 steps8 MinutesWatch free
- 1.2Branding: Branding advices for small businesses4 Minutes
- 1.3How to name a company? Brand naming3 Minutes
- 1.4Brand guidelines: What Do Brand Guidelines Involve?5 Minutes
- 1.5Brand guidelines: Examples of great brand guidelines2 Minutes
- 1.6Brand Message: Brand message full and easy guide11 Minutes
- 1.7Brand Storytelling: What is brand storytelling?5 Minutes
- 1.8Brand Storytelling examples7 Minutes
- 1.9Brand Advocacy: Building Brand advocacy7 Minutes
- 1.10The Power of Staying Loyal to a Brand7 Minutes
- 1.11Brand visibility strategy: The best strategies for brand visibility in 202410 MinutesWatch free
- 1.12Rebranding strategy: What is rebranding?3 Minutes
- 1.13Rebranding: Full Guide to Rebranding13 MinutesWatch free
- 1.14Rebranding examples: Inspiring rebranding examples that will change your business4 Minutes
- 1.15Co-branding activities of companies6 Minutes
Are you ready to elevate your brand to the next level? Welcome to our Brand Strategy Course, a comprehensive, practical program designed for anyone looking to gain expertise in branding. This course covers the fundamental principles of branding and teaches you how to craft a strong, compelling brand that resonates with your audience. Whether you’re a business owner, a marketer, or an aspiring brand professional, this course in branding offers you the essential knowledge and tools needed to build, manage, and grow powerful brands.
Branding is more than just a logo or a catchy slogan. It’s about creating an identity that connects with your target audience on a deeper level. With our brand strategy course, you’ll gain a thorough understanding of branding meaning in marketing and learn how to use branding as a strategic tool to stand out in today’s competitive landscape.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: Branding for small businesses is about clarity, not logos — that is the thread of this course.
LinkedIn →About Easy Marketing School →Questions about the Brand Strategy Course
Who teaches this brand strategy course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this brand strategy course online and self-paced?
Yes. It is a fully online, self-paced brand strategy course: 15 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the brand strategy course cost?
A one-time payment of $28 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a brand strategy certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 15 lessons, and you can add it to LinkedIn or your CV.
Who is this brand strategy course for?
Business owners and marketers who need a brand people remember and can explain in one sentence. In short: owners and marketers building a brand. After the course you should be able to define positioning, brand voice and identity, and apply them consistently across your channels.
Can I take this brand strategy course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Brand Strategy Course: Essentials of Building a Strong Brand earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
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- Translate your CV — 50+ languages, if you are applying abroad.