Introduction to Marketing Course: Product Development and Pricing
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Introduction to Marketing Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 8 self-paced online lessons, one-time payment of $9.9, lifetime access, certificate on completion, 14-day money-back guarantee. So far 21 learners have enrolled.
Who it is for: Beginners and small-business owners new to marketing.
What you will be able to do afterwards: Do basic market research, manage a product life cycle and set prices.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
Where I suggest most people start.
Course videos: 8 lessons
2 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 8 Lessons
- Lifetime
- Introduction to Marketing:Product Development and Pricing8
- 1.1Marketing strategy: What is marketing strategy?7 MinutesWatch free
- 1.2Mission statement: What is the mission statement for a new company?6 Minutes
- 1.3Market research: How to do market research for a new business?15 Minutes
- 1.4Primary and Secondary market research in marketing: How to do market research?10 MinutesWatch free
- 1.5Product Life Cycle in marketing6 Minutes
- 1.6Testing Your Product Concept: Ensuring Market Fit Before Launch11 Minutes
- 1.7Product Development Phase: A Guide to Building Successful Product Development Phases3 Minutes
- 1.8Pricing Your New Products: Strategies to Consider for Success4 Minutes
Market research is a focal point of the curriculum. Here, you’ll learn to conduct thorough research on your target market using both quantitative and qualitative approaches. This segment equips you with the tools to make strategic decisions based on solid data.
Exploring the Product Life Cycle is key to managing product introductions successfully. This part covers everything from initial concept evaluation to the nuances of product development, offering insights into fostering innovation and ensuring market fit.
We also tackle pricing strategies, exploring a variety of approaches to price new products effectively. You’ll discover how to assess pricing options, consider competitor pricing, and establish a price point that enhances both profit margins and market acceptance.
By the conclusion of this course, you’ll have a comprehensive grasp of marketing strategy essentials, including market research, the Product Life Cycle, and pricing tactics. Equipped with this practical knowledge, you’ll be ready to develop and execute marketing strategies that foster business growth and secure a competitive stance in today’s ever-evolving business environment. Embark on this journey with us to elevate your marketing acumen and pave your way to success.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: Where I suggest most people start.
LinkedIn →About Easy Marketing School →Questions about the Introduction to Marketing Course
Who teaches this marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this marketing course online and self-paced?
Yes. It is a fully online, self-paced marketing course: 8 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the marketing course cost?
A one-time payment of $9.9 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 8 lessons, and you can add it to LinkedIn or your CV.
Who is this marketing course for?
Beginners and small-business owners new to marketing. In short: small-business owners and marketers. After the course you should be able to do basic market research, manage a product life cycle and set prices.
Can I take this marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Introduction to Marketing Course: Product Development and Pricing earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
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