Customer Acquisition and Retention Course
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Customer Acquisition and Retention Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 3 self-paced online lessons, one-time payment of $3.99, lifetime access, certificate on completion, 14-day money-back guarantee.
Who it is for: Anyone whose business depends on repeat customers.
What you will be able to do afterwards: Balance acquisition and retention with a simple, measurable plan.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
Three lessons on the two numbers that decide most small businesses.
Course videos: 3 lessons
1 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 3 Lessons
- Lifetime
Customer Acquisition and Retention Course is designed to equip you with the essential skills and strategies to effectively attract, engage, and retain customers. This comprehensive course focuses on both customer acquisition and customer retention, providing a balanced approach to building a sustainable, loyal customer base.
Whether you’re a business owner, marketing professional, or customer relationship manager, this course will guide you in crafting powerful customer acquisition and retention strategies that drive long-term growth and loyalty. From targeted marketing campaigns to effective customer relationship management (CRM) techniques, you’ll learn how to ensure that your customers keep coming back.
Why Choose This Course?
Our Customer Acquisition and Retention Course combines theoretical knowledge with practical application, making it ideal for anyone involved in business growth, marketing, or customer management. You’ll gain actionable insights into customer acquisition and customer retention strategies, learn to utilize CRM tools, and understand how to make data-informed decisions that enhance customer relationships.
This course is streamlined yet comprehensive, covering everything you need to know to build a robust customer base that stays loyal to your brand. By the end, you’ll have the skills and confidence to implement effective customer acquisition and retention strategies that contribute to a thriving business.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: Three lessons on the two numbers that decide most small businesses.
LinkedIn →About Easy Marketing School →Questions about the Customer Acquisition and Retention Course
Who teaches this marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this marketing course online and self-paced?
Yes. It is a fully online, self-paced marketing course: 3 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the marketing course cost?
A one-time payment of $3.99 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 3 lessons, and you can add it to LinkedIn or your CV.
Who is this marketing course for?
Anyone whose business depends on repeat customers. In short: small-business owners and marketers. After the course you should be able to balance acquisition and retention with a simple, measurable plan.
Can I take this marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Customer Acquisition and Retention Course earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
- Build an ATS-friendly CV — clean structure and standard headings, so the scan does not drop you.
- Tailor your CV to a job description — paste the vacancy, see how well you match, and get a version written for that role.
- Translate your CV — 50+ languages, if you are applying abroad.