Market Segmentation, Targeting and Positioning Course
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Market Segmentation, Targeting and Positioning Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 7 self-paced online lessons, one-time payment of $4.9, lifetime access, certificate on completion, 14-day money-back guarantee.
Who it is for: Owners and marketers who are talking to "everyone".
What you will be able to do afterwards: Segment a market, choose a target and position an offer with a clear USP.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
The most important decision in marketing, explained with real examples.
Course videos: 7 lessons
1 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 7 Lessons
- Lifetime
- Market Segmentation and Targeting, PositioningMarketing Mix and Promotion7
- 1.1Mastering Segmentation Analysis: How to Better Understand Your Customers and Drive Business Growth7 MinutesWatch free
- 1.2Unique Selling Proposition (USP): Unique Selling Proposition meaning3 Minutes
- 1.3Unique selling proposition Examples: examples of unique selling proposition5 Minutes
- 1.4Positioning in marketing strategy8 Minutes
- 1.5What is STP marketing6 Minutes
- 1.6The whole STP approach for developing a STP marketing strategy6 Minutes
- 1.7Decoding STP Marketing: Segmentation, Targeting, and Positioning Explained5 Minutes
This concise course focuses on enhancing your marketing strategy and customer insight skills. It starts with understanding the Unique Selling Proposition (USP) to differentiate your offerings effectively. You’ll learn to craft USPs that captivate your audience and spur engagement, using real-world examples for guidance.
Next, the course covers brand positioning and consumer behavior, teaching you to place your brand effectively in consumer minds and influence their purchasing decisions. You’ll explore STP marketing (Segmentation, Targeting, Positioning), a core marketing approach, learning to identify and target specific segments to meet customer needs accurately.
Additionally, you’ll delve into Segmentation Analysis, acquiring techniques to analyze customer data and identify key market segments. This knowledge allows you to refine your marketing strategies to align more closely with customer preferences and behaviors.
By course end, equipped with practical examples and case studies, you’ll be adept at forming robust marketing strategies grounded in a solid USP, strategic positioning, and insightful customer segmentation. Embark on this journey to elevate your marketing acumen and foster business growth through refined customer understanding.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: The most important decision in marketing, explained with real examples.
LinkedIn →About Easy Marketing School →Questions about the Market Segmentation, Targeting and Positioning Course
Who teaches this marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this marketing course online and self-paced?
Yes. It is a fully online, self-paced marketing course: 7 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the marketing course cost?
A one-time payment of $4.9 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 7 lessons, and you can add it to LinkedIn or your CV.
Who is this marketing course for?
Owners and marketers who are talking to "everyone". In short: small-business owners and marketers. After the course you should be able to segment a market, choose a target and position an offer with a clear USP.
Can I take this marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Market Segmentation, Targeting and Positioning Course earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
- Build an ATS-friendly CV — clean structure and standard headings, so the scan does not drop you.
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- Translate your CV — 50+ languages, if you are applying abroad.