Marketing Mix and Promotion Course: The 4Ps and Content Marketing
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Marketing Mix and Promotion Course — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 10 self-paced online lessons, one-time payment of $19.9, lifetime access, certificate on completion, 14-day money-back guarantee. So far 22 learners have enrolled.
Who it is for: Beginners who want the promotional mix explained with examples.
What you will be able to do afterwards: Plan advertising, PR, promotions and digital channels together.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
A foundation course; the industry courses build on it.
Course videos: 10 lessons
3 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 10 Lessons
- Lifetime
- Marketing Mix and PromotionMarketing Mix and Promotion10
- 1.1How to build a marketing strategy for your product? || 4P in marketing(Marketing Mix)6 MinutesWatch free
- 1.27Ps in marketing mix: A Deep Dive into the 7P’s of Marketing Mix10 MinutesWatch free
- 1.37ps marketing mix examples: 7ps of marketing with example9 Minutes
- 1.4Promotional mix definition10 Minutes
- 1.5Marketing Communication: Full Guide to Marketing Communication17 Minutes
- 1.6Content marketing; Ultimate guide for content marketing11 Minutes
- 1.7Content marketing types: 6 different content marketing types7 Minutes
- 1.8Diverse Strategies in Content Marketing: What Works Best2 MinutesWatch free
- 1.9Content marketing types: 6 different content marketing types7 Minutes
- 1.10Brand awareness in marketing and examples15 Minutes
Effective marketing communication relies on understanding the promotional mix. The course covers the various elements of the promotional mix, including advertising, public relations, sales promotion, direct marketing, personal selling, and digital marketing. You will learn how to leverage different channels and techniques to reach and engage your target audience effectively.
Marketing communication plays a crucial role in conveying your brand message and value proposition. The course provides a comprehensive guide to marketing communication, covering topics such as branding, messaging, integrated marketing communication, and measuring effectiveness. You will develop the skills to create compelling marketing campaigns that resonate with your target audience and drive desired actions.
Content marketing has become a powerful strategy for attracting and engaging customers. The course explores different types of content marketing and provides insights into creating effective content strategies. From blog posts and videos to social media content and email marketing, you will learn how to leverage each type to build brand awareness, drive engagement, and generate leads.
Finally, brand awareness is a critical aspect of marketing success. The course explores the concept and importance of brand awareness in building a strong brand identity. Through real-world examples and case studies, you will learn strategies to enhance brand awareness, differentiate your brand from competitors, and leave a lasting impression on your target audience.
By the end of this course, you will have a comprehensive understanding of developing a robust marketing strategy for your product. You will gain practical skills in marketing mix optimization, promotional tactics, marketing communication, content marketing, and brand awareness. Join us on this exciting journey to harness the power of marketing and propel your business forward.
You will Learn:
- Effective marketing communication: Learn the elements of the promotional mix, such as advertising, public relations, sales promotion, direct marketing, personal selling, and digital marketing, to effectively reach and engage your target audience.
- Comprehensive understanding: Delve into the 7Ps of Marketing Mix, exploring real-world examples and case studies to optimize your product offerings, pricing strategies, distribution channels, and promotional efforts.
- Strong marketing strategy: Gain the knowledge and skills to develop a robust marketing strategy for your product, based on the core concepts of marketing and the 4Ps of the marketing mix.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: A foundation course; the industry courses build on it.
LinkedIn →About Easy Marketing School →Questions about the Marketing Mix and Promotion Course
Who teaches this marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this marketing course online and self-paced?
Yes. It is a fully online, self-paced marketing course: 10 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the marketing course cost?
A one-time payment of $19.9 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 10 lessons, and you can add it to LinkedIn or your CV.
Who is this marketing course for?
Beginners who want the promotional mix explained with examples. In short: small-business owners and marketers. After the course you should be able to plan advertising, PR, promotions and digital channels together.
Can I take this marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Marketing Mix and Promotion Course: The 4Ps and Content Marketing earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
- Build an ATS-friendly CV — clean structure and standard headings, so the scan does not drop you.
- Tailor your CV to a job description — paste the vacancy, see how well you match, and get a version written for that role.
- Translate your CV — 50+ languages, if you are applying abroad.