Retail Marketing Course for Store Owners
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Retail Marketing Course for Store Owners — in plain words
Who teaches it: Kamran Taghiyev, founder of Easy Marketing School (MBA in marketing, University of Rome Tor Vergata; 20+ companies across retail, architecture and agency work).
What it is: 37 self-paced online lessons, one-time payment of $78, lifetime access, certificate on completion, 14-day money-back guarantee. So far 10 learners have enrolled.
Who it is for: Retail store owners and managers who want customers to come back, not just come once.
What you will be able to do afterwards: Build a customer list, market locally, run promotions that protect margin, and connect the store with online channels.
Where you can take it: anywhere — it is online and self-paced, so there are no time zones or start dates. Taught in English. The price is in USD; Paddle processes the payment and handles local VAT or GST, so the amount you see at checkout is the amount you pay.
Retail was my first industry; this course carries the mistakes I made and what fixed them.
Course videos: 37 lessons
6 of them are free to watch, no signup needed. Look for Watch free.
Curriculum
- 1 Section
- 37 Lessons
- Lifetime
- Retail Marketing Course: Crafting Winning Strategies37
- 1.1Introduction to Retail MarketingWatch free
- 1.2Market research; The Missing Map to Success(warm-up)Watch free
- 1.3Market Research: Gathering Insights for Your Retail Business5 Minutes
- 1.4Customer Segmentation – The Tale of The Confused Boutique (Warm-up)Watch free
- 1.5Customer Segmentation: Tailoring Strategies for Your Retail Business7 Minutes
- 1.6Target Market: The Power of Knowing Your Customers (warm-up)
- 1.7Target Audience for Retail Business: Understanding and Identifying Your Audience for Effective Retail Marketing7 MinutesWatch free
- 1.8USP: The Tale of Two Stores Finding a Unique Selling Proposition (Warm-up)
- 1.9Unique Selling Proposition (USP): Communicating Your Value in the Retail Industry7 Minutes
- 1.10Branding : The Struggle of a New Store Without a Clear Brand (Warm-up)
- 1.11Branding: Developing a Strong Brand Identity for Your Retail Business6 Minutes
- 1.12Positioning Strategy : From Chaos to Clarity (Warm-up)
- 1.13Positioning Strategy: Standing Out in the Retail Market6 MinutesWatch free
- 1.144Ps of Marketing: A Rocky Start Without Strategy ( Warm-up)
- 1.15Marketing Mix: Designing an Effective Strategy for Your Retail Business7 Minutes
- 1.16Integrated Marketing Communications: A Unified Brand Experience (Warm-up)
- 1.17Integrated Marketing Communications (IMC): Consistent Branding Across Channels for Your Retail Business7 Minutes
- 1.18Customer Relationship Management: A Disconnected Customer Experience (Warm-up)
- 1.19Customer Relationship Management (CRM): Building Strong Customer Relationships in Your Retail Business9 Minutes
- 1.20Customer Journey: How Mapping the Customer Journey Transformed an Electronics Retailer (warm-up)
- 1.21Customer Journey: Creating an Engaging Retail Experience6 Minutes
- 1.22Content Marketing – How Content Marketing Transformed Outdoor Retail (Warm-up)
- 1.23Content Marketing: Attracting and Retaining Customers in Your Retail Business6 Minutes
- 1.24Social Media Marketing: A Beauty Store’s Social Media Awakening (warm-up)
- 1.25Social Media Marketing: Building Brand Awareness for Your Retail Business5 Minutes
- 1.26Influencer Marketing : Lost in the Crowd (Warm-up)
- 1.27Influencer Marketing: Collaborating with Influencers in the Retail Industry6 Minutes
- 1.28The Cost of Neglecting Customer Retention: A Coffee Shop’s Tale (Warm-up)
- 1.29Customer Retention: Fostering Loyalty in Your Retail Business6 Minutes
- 1.30Ethical Marketing for Outdoor Retail Sector: A Story of Transformation (Warm-Up)
- 1.31Ethical Marketing: Respecting Consumer Rights in the Retail Business6 Minutes
- 1.32The Cost of Ignoring Testing and Optimization: A Story of Two E-commerce Retailers (Warm-Up)
- 1.33Testing and Optimization: Improving Performance in Your Retail Business6 Minutes
- 1.34The Untold Story of Jenna’s Boutique: Understanding ROI (Warm-Up)
- 1.35Return on Investment (ROI): Measuring Marketing Effectiveness in Your Retail Business6 MinutesWatch free
- 1.36The Importance of Adaptability and Innovation in Retail: A Story from Clothing Industry (Warm-Up)
- 1.37Adaptability and Innovation: Staying Ahead in the Retail Business6 Minutes
In today’s fast-paced retail world, staying ahead of the competition is crucial. The Retail Marketing Mastery course, brought to you by Easy Marketing School, is your gateway to transforming your retail business through cutting-edge marketing strategies.
Founded by Kamran Taghiyev, a marketing specialist with a Master’s in Business Administration from Tor Vergata University and experience across diverse industries, this course combines academic expertise with real-world insights from working with over 20 companies across retail, architecture, and creative agencies.
What Makes This Course Special
🎯 Tailored for Retail
Curriculum specifically designed for retail industry specifics and challenges
🔄 Digital + Traditional
Perfect blend of digital and traditional marketing techniques
📊 Data-Driven Approach
Learn strategies backed by metrics and measurable results
What You’ll Master
Dive deep into the retail marketing ecosystem with our comprehensive 4-hour course, packed with 37 insightful videos. You’ll learn:
Consumer Behavior Analysis
Uncover the psychology behind shopping decisions and understand what drives customer purchases
Omnichannel Marketing
Seamlessly integrate online and offline strategies for a cohesive customer experience
Brand Differentiation
Stand out in a crowded marketplace with unique positioning and brand identity strategies
Data Analytics for Retail
Harness the power of metrics and analytics to drive growth and measure ROI effectively
Customer Retention Tactics
Build loyalty and increase customer lifetime value with proven retention strategies
Digital Marketing Integration
Master social media, content marketing, and influencer collaborations for retail success
Who Should Enroll?
Retail Store Owners
Looking to boost sales, visibility, and compete effectively in your market
Marketing Professionals
Aiming to specialize in retail marketing and advance your career
Aspiring Entrepreneurs
Planning to launch retail ventures with a strong marketing foundation
E-commerce Managers
Seeking to integrate physical retail strategies into your online business
About This Retail Marketing Course
This comprehensive retail marketing course is designed to equip you with the essential skills and strategies needed to thrive in today’s competitive retail environment. Whether you’re managing a brick-and-mortar store, launching an e-commerce platform, or integrating both, this course provides the knowledge base you need to succeed.
Through 37 carefully crafted video lessons totaling 4 hours of content, you’ll learn everything from market research and customer segmentation to social media marketing and ROI measurement. Each lesson is designed to be practical, actionable, and immediately applicable to your retail business.
Key Topics Covered: retail marketing strategies, consumer behavior analysis, omnichannel marketing, brand differentiation, customer segmentation, target audience identification, unique selling proposition (USP), brand identity development, positioning strategy, marketing mix (4Ps), integrated marketing communications (IMC), customer relationship management (CRM), customer journey mapping, content marketing for retail, social media marketing, influencer marketing, customer retention strategies, ethical marketing practices, testing and optimization, ROI measurement, adaptability and innovation in retail
Store owners and boutiques: how this course applies to yours
Retail was the instructor’s first industry, and the course carries that: each lesson opens with a short story from a real kind of store, such as a confused boutique without segmentation, an electronics retailer mapping its customer journey, an outdoor retailer turned around by content, or two e-commerce stores and the cost of not testing.
Independent retail stores
For a local store the goals are footfall and customers who come back. The customer retention, customer relationship management and customer journey lessons cover the second visit; for the first one, our free guides on using local community events and in-store displays go well with the course.
Boutiques and fashion stores
Two stories are boutiques and one comes from the clothing industry, so the segmentation, positioning and return on investment lessons speak to boutique owners directly: who you stock for, why they should buy from you rather than online, and whether your marketing pays.
Specialty retailers
Electronics, outdoor and beauty stores appear in the stories, and the content marketing and social media lessons show how specialist knowledge becomes the reason to shop with you.
Stores adding online sales
The testing and optimization lesson, told through two e-commerce retailers, and the integrated marketing communications lesson cover running the shop and the website as one business. See also the best e-commerce platforms for small retailers.
What you will have finished by the end
- A defined customer segment and a clear reason for them to shop with you
- A retention routine that brings customers back without constant discounts
- A consistent message across the store, the website and social media
- A simple testing habit for offers, displays and online pages
- A way to measure which marketing actually produces sales
When this is not the right course
This is a marketing course, not a retail-management or merchandising certification, and the certificate of completion is not an industry accreditation. If you own or run a store and want more returning customers, it is built for you.
BSc Economics (UNEC, Azerbaijan) · MBA, marketing focus (University of Rome Tor Vergata) · exchange term at Universitat Pompeu Fabra, Barcelona. Marketing roles across retail, architecture and creative agencies with more than 20 companies before founding the school.
On this course: Retail was my first industry; this course carries the mistakes I made and what fixed them.
LinkedIn →About Easy Marketing School →Questions about the Retail Marketing Course for Store Owners
Who teaches this retail marketing course?
Kamran Taghiyev — founder of Easy Marketing School, MBA in marketing from the University of Rome Tor Vergata, BSc in Economics from UNEC, with marketing experience across more than 20 companies in retail, architecture and creative agencies.
Is this retail marketing course online and self-paced?
Yes. It is a fully online, self-paced retail marketing course: 37 lessons you can start the moment you enrol, with no fixed dates and no live sessions to attend. You keep lifetime access and can return to any lesson later.
How much does the retail marketing course cost?
A one-time payment of $78 (USD) for lifetime access. There is no subscription, no renewal and nothing extra to buy inside the course.
Do I get a retail marketing certificate at the end?
Yes — a certificate of completion is issued automatically when you finish all 37 lessons, and you can add it to LinkedIn or your CV.
Who is this retail marketing course for?
Retail store owners and managers who want customers to come back, not just come once. In short: retail stores and shops. After the course you should be able to build a customer list, market locally, run promotions that protect margin, and connect the store with online channels.
Can I take this retail marketing course from the UK, the US, Canada or Australia?
Yes — from any country. It is online and self-paced, so there is nothing to attend at a fixed hour and no time-zone problem. The course is in English; the price is in USD and Paddle, our payment provider, handles local VAT or GST at checkout. The certificate is a certificate of completion issued by Easy Marketing School — it is not an accredited or CPD-certified qualification.
What if the course is not what I expected?
You have 14 days to ask for a full refund — write to us through the contact page.
Finished the course? Put it on your CV
Completing Retail Marketing Course for Store Owners earns you a certificate — but a certificate only helps if a recruiter actually sees it. Most applications are filtered by an applicant tracking system before a human reads them, and that system reads your CV, not your enthusiasm.
Our sister project MyEasyCV builds a CV around what you have actually done, in about a minute. The first one is free.
- Build an ATS-friendly CV — clean structure and standard headings, so the scan does not drop you.
- Tailor your CV to a job description — paste the vacancy, see how well you match, and get a version written for that role.
- Translate your CV — 50+ languages, if you are applying abroad.