“Salon marketing course” covers programs that differ by a factor of ten in price: coached programs that run alongside live calls, self-paced digital marketing courses taught by salon owners, courses for salon-suite landlords, and broader beauty marketing courses. This guide compares options whose details are published on the provider’s own page and says which suits whom, including our own course and where it falls short.
First question: do you want coaching or a course?
A coached program gives you live calls and accountability, and it costs accordingly. A self-paced course costs far less and fits around appointments, but you have to do the work without anyone checking in. Decide that first; it narrows the choice more than any list of topics.
The options compared
| Course | Price | Format | Size | Best for |
|---|---|---|---|---|
| Grow My Salon Business: The Salon Marketing Course | $997 with group coaching, $1,947 with private coaching; installments available | Pre-recorded video plus live coaching calls | 11 modules, over 11 hours of video | Salon owners who want coaching and accountability |
| Salon.Marketing: Salon Owner’s Digital Marketing Course | Not listed on the course page | Self-paced | 11 modules | Salon and spa owners focused on digital channels, taught by a salon owner |
| Salon Suite Startup: Salon Suite Marketing Course | $399 (shown as a limited-time discounted price) | Self-paced | 15 lessons in 3 sections | Salon-suite owners who need to keep suites leased |
| Easy Marketing School: Beauty, Salon, Spa and Cosmetics Marketing Course | $99 one-time | Self-paced, lifetime access | 53 lessons, including a module on the psychology of beauty buying | Salon, spa and beauty-brand owners who want a full, affordable plan without coaching |
Prices and details were checked on each provider’s own page on 24 September 2026 and can change. Marketplace courses whose prices change with frequent sales are not included.
What each type of course is good at
Coached programs
If you have tried marketing on your own and it keeps slipping behind client work, live coaching is what you pay for. The Grow My Salon Business program pairs 11 modules of video with group or private coaching.
Self-paced digital marketing courses
Courses such as Salon.Marketing’s cover the digital toolkit a salon needs, from website and search to reviews, social media and email and text marketing, taught by someone who runs a salon.
Salon-suite courses
If your customers are the stylists who rent your suites rather than the clients in the chair, you need a different kind of marketing, and a course written for suite owners covers it.
Broader beauty marketing courses
Our course follows a beauty business from research to repeat clients: segmentation, positioning, rebooking and retention, influencer partnerships, selling products online, and a module on the psychology of beauty buying (social proof, reciprocity and free samples, pricing and scarcity). It is written for salons, spas, estheticians and skincare brands alike. Its limits: it is self-paced with no coaching, it is not a cosmetology or esthetics license course, and its certificate is a certificate of completion, not a state-board credential.
How to choose
- You want someone to keep you on track: a coached program.
- You rent out salon suites: a salon-suite course.
- You want a complete plan at a small-business price and will work through it yourself: a self-paced course such as ours.
Frequently asked questions
How much does a salon marketing course cost?
Among the options above, from $99 for a self-paced course to $997–$1,947 for a coached program.
Is there a salon marketing course that is self-paced?
Yes: Salon.Marketing’s course, the Salon Suite Marketing Course and our beauty marketing course are all self-paced.
Does a salon marketing course count toward my cosmetology license?
Not the courses above. License hours and continuing education come from programs approved by your state board.
For free reading first, see how to apply the 4Ps to a professional salon and salon client lifetime value and retention.
